<h1>Digital agency and heritage incense brand agree commercial services deal covering scope, fees, IP ownership, confidentiality, advertising compliance, indemnities</h1> A digital management firm has entered a commercial engagement to provide comprehensive marketing, e-commerce and brand services to a seventh-generation incense and fragrance company. Legally, the arrangement implicates contract terms on scope of services, deliverables, fees, timelines, termination, confidentiality and IP ownership or licensing of creative content and trademarks. Regulatory issues include advertising and consumer-protection compliance, claims about heritage or product benefits, and platform-specific policies. Cross-border expansion raises data-privacy, export, tax and distribution considerations. Risk allocation should address indemnities, limitation of liability, dispute resolution and jurisdiction. The press release itself is promotional; any factual or third-party claims may attract accuracy and liability scrutiny.