<h1>Tourism agency must disclose paid endorsements, secure IP and image rights, and follow advertising and data-protection rules</h1> A national tourism agency launched a locally tailored marketing campaign in India featuring an animated mascot and a local entrepreneur and philanthropist as ambassador, citing growth in visitor numbers and expenditure supported by government statistics. Legal considerations include ensuring proper disclosure of the ambassador's commercial relationship and any paid endorsements under advertising and consumer-protection laws; securing intellectual property, image and licensing rights for campaign creative; compliance with cross-border marketing and data-protection rules for digital channels; and accuracy of cited statistics to avoid misleading claims or regulatory scrutiny.