<h1>Fintech marketing claims on instant settlements, global acceptance, and EMI face advertising, consumer protection, central bank and data rules</h1> A fintech platform launched a marketing campaign promoting its digital payments services for MSMEs, asserting capabilities such as instant settlements, global acceptance, and tailored solutions including gateways, subscriptions, EMI and messaging commerce. The release highlights the platform's investor backing and that its businesses are regulated by the central bank, positioning the campaign as supporting market expansion and cross-border payments. Legal considerations include compliance with advertising and consumer protection laws for claimed service outcomes, adherence to central bank and payments regulation, data protection and cross-border transfer rules, and potential scrutiny of promotional claims and investor disclosures.