<h1>Notice issued for misbranding carpets as authentic Kashmiri silk under consumer protection rules, demanding removal and compliance</h1> Authorities issued a notice to an online retail platform and a Bengal-based company for allegedly misbranding carpets as 'authentic Kashmiri handmade silk carpets' when they were counterfeit. The notice demands removal of misleading advertisements, an apology, disclosure of all sales related to the misbranded products, and submission of a compliance report within three days. The authorities emphasized that the falsely advertised carpets, sold at significantly lower prices than genuine products, damage the reputation of local artisans and the value of authentic handicrafts.