<h1>Indian Ethnic Wear Brand Secures GI Tag for Handloom Sarees to Protect Traditional Craftsmanship and Authenticity</h1> An Indian ethnic wear brand has introduced Geographical Indication (GI) tagging on its handloom sarees from key weaving clusters, enhancing authenticity and protecting traditional craftsmanship. The brand collaborates with artisan communities and vendor partners to facilitate GI certification, providing legal and documentation support. This initiative complements existing authenticity marks and aims to create a transparent supply chain that empowers artisans and assures consumers of the provenance of their products. The brand plans to expand GI-tagged offerings to additional regions, promoting cultural heritage preservation and sustainable artisan livelihoods while ensuring compliance with intellectual property protections related to GI tags.