<h1>Payment Network and Entertainment Platform Partner to Offer Exclusive Cardholder Benefits at Events</h1> A leading Indian payment network and a major entertainment platform have entered a strategic year-long partnership to integrate payment services with live entertainment offerings. The agreement provides cardholders with exclusive benefits such as early ticket access, special zones, merchandise perks, and fast-track entry at major festivals and concerts. The collaboration includes both digital integration on the entertainment platform's site and physical experiential spaces at events, aiming to enhance user engagement and streamline payment experiences. This alliance targets digitally savvy consumers by combining financial services with cultural events to create immersive, value-driven experiences. The partnership reflects a broader trend of embedding payment solutions within lifestyle and entertainment sectors to increase consumer relevance and engagement.