Around 1 lakh camps organized across various districts in the country since 1st July 2025

Nearly 6.6 lakh new PM Jan Dhan Yojana accounts opened; More than 22 lakh new enrollments under three Jan Suraksha Schemes in one month

The Nationwide Financial Awareness Saturation Campaign, being implemented from July 1 to September 30, 2025, has reached a significant milestone in its first month. The Department of Financial Services (DFS), Ministry of Finance, is driving this initiative with a commitment to achieve comprehensive coverage across all Gram Panchayats (GPs) and Urban Local Bodies (ULBs), ensuring that every eligible citizen is able to avail the intended benefits of these transformative schemes.

The objective is to ensure that the benefits of the flagship schemes—Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY)—reach every eligible citizen across approximately 2.70 lakh Gram Panchayats (GPs) and Urban Local Bodies (ULBs).

Within the first month, these camps have served as vital touchpoints for community engagement, supporting enrolment, updates and awareness efforts. A total of 99,753 camps have been held in the first month across various districts with progress reports compiled for 80,462 camps as under:

Category	Details
Account Opening	New PMJDY Accounts: 6,65,190
Re-verification of Know Your Customer (KYC) details for inactive accounts:	PMJDY Accounts: 4,73,383
	Other Savings Accounts: 5,65,051
Nomination Updates	PMJDY Accounts: 2,81,188
	Other Accounts: 2,65,617
Social Security Scheme Enrolments	PMJJBY: 7,46,129
	PMSBY: 12,36,548
	APY: 2,82,905
Claims settled under PMJJBY and PMSBY	6,538
Financial Literacy Programme Focus	Digital fraud awareness
	Access to unclaimed deposits
	Grievance redressal mechanisms

As the campaign progresses, continued efforts will be directed towards saturating GPs and ULBs and maximizing community engagement aligning with the broader vision of inclusive and sustainable development. Through targeted advertisements and publicity about upcoming camps, people are encouraged to visit these centres and take advantage of the schemes.

The Government of India remains committed to ensure last-mile access to banking and financial services, anchored in the active and meaningful engagement of stakeholders at every tier of implementation.

Financial inclusion campaign expands access to flagship savings and social security schemes via mass enrollment, KYC and awareness camps. A nationwide administrative campaign from July 1 to September 30, 2025, deploys locally organised camps to achieve comprehensive coverage of Gram Panchayats and Urban Local Bodies by facilitating PMJDY account openings, enrolment in social security schemes, KYC re verification for inactive accounts, nomination updates, claims settlement, and financial literacy including digital fraud awareness and grievance redressal.