<h1>New mobile-first platform transforms FMCG supply chain with real-time pricing and credit support under Section 5</h1> A new mobile-first platform has been launched to address longstanding inefficiencies in India's FMCG supply chain, connecting retailers directly with brands and distributors to improve order visibility, credit access, and real-time pricing adjustments. The platform aims to empower distributors rather than replace them, providing technology and financial support to modernize their operations. It enables targeted marketing campaigns and innovative in-store promotions, enhancing brand-retailer engagement. Operating across multiple states and cities, the platform seeks to transform traditional distribution networks by integrating data analytics and credit solutions, thereby addressing chronic issues such as delayed stock delivery, credit bottlenecks, and lack of product awareness among retailers. This initiative challenges existing distribution models by offering a comprehensive digital solution tailored to the realities of India's general trade ecosystem.