<h1>Major tea producer launches sustainability initiative for 6,000 small growers focusing on safe agricultural practices and traceability</h1> A major tea producer launched a six-month sustainability initiative targeting over 6,000 small tea growers across North Bengal, Bihar, and Assam. The program, conducted in partnership with industry organizations, focuses on safe agricultural practices including proper handling of agrochemicals, awareness about banned products, and promotion of approved alternatives. Mobile awareness vans will provide training across nine operational zones, offering demonstrations and hands-on learning. The initiative aims to create local sustainability champions through a Lead Farmer Model while integrating traceability and residue management into supply chains to enhance global market readiness and promote ethical tea production practices.