<h1>NBFC Launches Financial Awareness Campaign to Reach 6.5 Crore Indians Including Rural Women and Youth</h1> A leading Non-Banking Financial Company launched a comprehensive financial awareness drive targeting diverse communities across India. The initiative aims to reach 6.5 crore individuals including rural women, senior citizens, youth, self-employed individuals, and students. The campaign covers essential financial topics such as customer rights, account operations, loan management, digital banking safety, and fraud prevention. The company will use a multi-channel approach including dedicated online platforms, social media content, SMS messaging, and on-ground activations through their Digital Sakhi program. The initiative employs their established risk awareness mascot and campaign tagline to deliver fraud prevention messages through comic strips, informative articles, and educational videos.