<h1>India's creator economy reaches 3.5-4.5 million creators generating 3,500 crore influencer marketing industry</h1> A leading influencer marketing platform released its 2025 report revealing India's creator economy comprises 3.5-4.5 million creators driving a 3,500 crore influencer marketing industry. The study surveyed over 1,000 creators, marketers, and industry experts, showing Instagram hosts 1.8-2.3 million Indian creators with short-form video content as the primary monetization method. E-commerce leads sectoral spending at 23%, followed by FMCG at 19%. Regional creators in smaller cities are gaining prominence through vernacular content, while 52% of marketers favor micro-influencers for hyperlocal campaigns. Technology adoption is increasing, with 61% of brands using platforms for influencer operations and 29% employing generative AI for content creation.