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        PTI News

        India's 3.5-4.5 Million Creator Economy Powers ₹3,500 Crore Influencer Marketing Industry Growth: Kofluence Influencer Marketing Report 2025

        July 8, 2025

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        Data security in influencer marketing demands stronger compliance and platform integration as AI and cookie deprecation reshape practices. The report emphasises data security, platform verification, and adherence to advertising norms as material obligations for market participants, presenting platform certifications, data protection practices, and industry self regulatory membership as risk mitigating measures while noting that AI adoption and cookie deprecation require integrated platform solutions and governance controls for influencer operations.

        Cases where this provision is explicitly mentioned in the judgment/order text; may not be exhaustive. To view the complete list of cases mentioning this section, Click here.

        Provisions expressly mentioned in the judgment/order text.

        <h1>Data security in influencer marketing demands stronger compliance and platform integration as AI and cookie deprecation reshape practices.</h1> The report emphasises data security, platform verification, and adherence to advertising norms as material obligations for market participants, presenting platform certifications, data protection practices, and industry self regulatory membership as risk mitigating measures while noting that AI adoption and cookie deprecation require integrated platform solutions and governance controls for influencer operations.

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