<h1>FMCG conglomerate's candy brand hits INR 750 crore sales becoming India's largest distributed hard-boiled candy with 19% market share</h1> A leading FMCG conglomerate announced its candy brand achieved over INR 750 crore in consumer sales for FY 2024-25, making it India's largest distributed hard-boiled candy. The brand maintains 19% market share and has been the segment leader for nine years, recording 15% CAGR over three years against industry's 9%. Launched in 2015 with raw mango flavor and tangy core, the product disrupted the market by targeting adults alongside children and pricing at INR 1 versus prevalent 50-paise offerings. The brand expanded through flavor extensions and format innovations while building distribution across 35 lakh outlets nationwide.