<h1>Youth-centric product launch expands brand presence in southern market, targeting style-conscious young consumers with a contemporary innerwear range.</h1> VIP Clothing Limited launched the youth focused Yuwa Series in southern India, combining Maxer, Azure, Ascent, Univo and new One Up long trunks to appeal to style conscious young consumers under the tagline 'Confidence Starts with Comfort.' The initiative is framed as a strategic move toward premiumization, brand value enhancement and margin expansion, with the South Zone identified as a priority market leveraging the company's diversified portfolio and legacy.