<h1>Former tennis champion partners with entertainment company to launch tennis festival combining sports music and lifestyle elements</h1> A former tennis champion has partnered with a sports entertainment company to launch a new tennis festival event scheduled for January 2026. The event will combine tennis matches with music, food, and lifestyle elements, featuring legendary athletes and prominent personalities. The festival will include a charitable fundraising component and is positioned as a unique addition to the tennis calendar, taking place before a major tournament. The sports entertainment company specializes in creating intellectual properties across various sectors including sports, media, and entertainment, with a focus on emerging markets.