<h1>Indians Turn to Sleep Gummies and Supplements as 60% Sleep Under Six Hours Nightly</h1> A research report by a knowledge services company found that 60% of Indians sleep less than six hours nightly, with 25% reporting worsened sleep since the pandemic. Instead of seeking medical help, consumers are turning to online solutions and supplements. Sleep gummies experienced a 650% surge in search interest, while searches for quick-fix sleep solutions increased. Interest in natural ingredients like melatonin and ashwagandha has grown significantly. Over 30-40 brands operate in the sleep supplement market, though few are established players. Consumer conversations reveal concerns about safety, dependency risks, and product effectiveness, indicating demand for greater brand transparency.