<h1>Jewelry company launches Sampradhaya collection celebrating South Indian bridal traditions with cultural fashion show</h1> A jewelry company launched its 'Sampradhaya' collection celebrating South Indian bridal traditions at a venue in Bengaluru. The collection honors Tamil, Telugu, Kannada, and Malayali bridal cultures. Company directors stated the collection bridges traditional and contemporary designs for modern brides. The launch featured a bridal fashion show and cultural performances. The company is offering promotional discounts on gold, diamonds, and silver across its 20 stores in Tamil Nadu and Karnataka. The collection is now available at all locations.