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        <h1>Brand Mascot Roadshow Sparks Fan Engagement with Interactive Experiences and Exciting Prizes for T20 League Enthusiasts</h1> Parimatch conducted a vibrant 35-kilometer roadshow in Lucknow featuring brand promoters dressed as a tiger mascot. The event traversed six city landmarks, offering fans interactive experiences and merchandise giveaways. Participants could win prizes by scanning a QR code, registering on the platform, or following the brand's social media. The campaign aimed to generate excitement around the Indian T20 League, with additional opportunities to win substantial prizes in an ongoing tournament.

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