Mumbai, Maharashtra, India & Lusaka, Zambia – Business Wire India Merck Foundation, the philanthropic arm of Merck KGaA Germany, marks 'World Art Day 2025' through their Pan African 'Art and Fashion with Purpose' Community, established by Senator Dr. Rasha Kelej, CEO of Merck Foundation. Through this dynamic community, Dr. Kelej continues to raise awareness on critical health and social issues while empowering artists across Africa and beyond to use their creativity as a powerful tool for advocacy, education, and fostering a cultural shift within their communities.

Senator, Dr. Rasha Kelej, CEO of Merck Foundation and One of 100 Most Influential Africans 2019, 2020, 2021, 2022, 2023 and 2024 emphasized, “I am delighted to mark ‘World Art Day 2025’ as I strongly believe that art, fashion, and media hold immense power in raising awareness and addressing critical social and health issues—ultimately creating a culture shift in the communities. Art and fashion, to me, go far beyond aesthetics or entertainment, they serve as meaningful tools for education and advocacy. With this vision, we have launched many initiatives including our first-ever pan-African TV program, Our Africa by Merck Foundation, which uniquely highlights pressing issues across the continent through the voices of our 'Fashion and Art with Purpose' community. Through this one-of-a-kind show and our other unique initiatives, we continue to raise awareness about critical social issues such as Breaking Infertility Stigma, Supporting Girl Education, Ending Child Marriage and Female Genital Mutilation, Stopping Gender-Based Violence, Women’s Empowerment, and health issues like diabetes, hypertension, and much more.” ‘Our Africa by Merck Foundation’ is a pan African TV program that is conceptualized, produced, directed, and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation to feature African Fashion Designers, Singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa. The program has captured the attention and hearts of millions of viewers across Africa.

The TV program has been broadcasted on prime TV stations of many countries like KTN HOME (Kenya), GH One & TV3 (Ghana), NTV (Uganda), BTV (Botswana) Mashariki TV (Burundi), QTV (The Gambia), KTN (Kenya), LNTV (Liberia), Mibawa TV (Malawi), Deffi Media (Mauritius), AYV (Sierra Leone), NTV (Uganda), ZNBC (Zambia), ZTN (Zimbabwe), NTV (Namibia) and more.

“Our Africa” TV Program is currently on Social Media handles of Senator, Dr. Rasha Kelej (Facebook, Instagram, Twitter and YouTube) and Merck Foundation (Facebook, Instagram, Twitter and YouTube).

Watch the Promo of the Program here: https://www.youtube.com/watch?v=_RIoIMbFd2Q Beyond Our Africa TV Program, Merck Foundation in partnership with The First Ladies of Africa announces annually 8 important Awards, under two themes, for Media, Fashion Designers, Filmmakers and Musicians/ Singers, and potential young African talents in these fields. The themes of the two categories of awards are: 1) Breaking Infertility Stigma, Support Girls’ Education, End Child Marriage, End FGM, Stopping GBV and/ or Women Empowerment at all levels and 2) promote a healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension. The 2025 editions were announced during the 11th edition of Merck Foundation Africa Asia Luminary held in Tanzania in October 2024.

Dr. Kelej emphasized, “It is very well known that Africa’s creativity reflects its rich heritage, expressed in the form of art, fabrics, music, and storytelling and is carried forward through generations. Hence, we launch these awards annually, with my dear sisters, the African First Ladies who are also the Ambassadors of Merck Foundation “More Than a Mother”. Through our Awards, we aim to inspire the continent's youth to use their innate talents to address our important and critical social and health issues, by raising awareness through their creative work at all levels.” Entries for the Awards can be sent to: [email protected] Also, as a part of the Community Awareness Programs, Merck Foundation has created over 30 songs with many African Artists, in English, French, Portuguese and also local African languages to address critical issues like breaking infertility stigma, empowering women, supporting girl education, ending child marriage, diabetes awareness, promoting a healthy lifestyle, and more.

Merck Foundation in partnership with The First Ladies of Africa has also launched 8 Children’s Storybooks in three languages: English, French and Portuguese. Additionally, Merck Foundation has adapted these storybooks to create interesting animation films with the purpose of reaching out to the communities to raise awareness on the important issues and with an aim of instilling change at grassroots level.

To listen to the Merck Foundation songs, read Merck Foundation storybooks and watch Merck Foundation animation films, click on the below links: https://merck-foundation.com/our-programs/Merck-Foundation-More-Than-a-Mother/Local-Songs-and-Children-Stories https://merck-foundation.com/videos/animation-films-by-merck-foundation Click on the link below to Download Merck Foundation App https://apps.apple.com/co/app/merck-foundation/id1535584997?l=en Join the conversation on our social media platforms below and let your voice be heard! Facebook: Merck Foundation X: @MerckFoundation YouTube: MerckFoundation Instagram: Merck Foundation Threads: Merck Foundation Flickr: Merck Foundation www.merck-foundation.com About Merck Foundation The Merck Foundation, established in 2017, is the philanthropic arm of Merck KGaA Germany, aims to improve the health and wellbeing of people and advance their lives through science and technology. Our efforts are primarily focused on improving access to quality & equitable healthcare solutions in underserved communities, building healthcare & scientific research capacity, empowering girls in education and empowering people in STEM (Science, Technology, Engineering, and Mathematics) with a special focus on women and youth. All Merck Foundation press releases are distributed by e-mail at the same time they become available on the Merck Foundation Website. Please visit www.merck-foundation.com to read more. Follow the social media of Merck Foundation: Facebook, X, Instagram, YouTube, Threads and Flickr.

The Merck Foundation is dedicated to improving social and health outcomes for communities in need. While it collaborates with various partners, including governments to achieve its humanitarian goals, the foundation remains strictly neutral in political matters. It does not engage in or support any political activities, elections, or regimes, focusing solely on its mission to elevate humanity and enhance well-being while maintaining a strict non-political stance in all of its endeavors.

To View the Image, Click on the Link Below: Senator Dr. Rasha Kelej with Art and Fashion with Purpose Community (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.). PTI PWR PWR