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<h1>Lauritz Knudsen Showcases Tech Innovation Through Mumbai Indians' Star Players in Groundbreaking Marketing Campaign</h1> Lauritz Knudsen, an electrical and automation company, launched an integrated marketing campaign featuring Mumbai Indians cricket players. The campaign, developed by Saatchi & Saatchi, aims to highlight the brand's technological innovation and contribution to India's infrastructure. Through a TV commercial titled 'Who am I?', the company connects sporting excellence with technological advancement, positioning itself as a trusted partner in India's evolving landscape.