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of <h1>'Aashram' Series Breaks Viewership Records with 250 Million Viewers and Diverse Audience Appeal</h1> Amazon MX Player's series 'Aashram' has broken viewership records with over 250 million viewers across India. The show has topped streaming charts for four consecutive weeks. The series has defied expectations by attracting diverse demographics: 20% female viewers, cross-generational appeal, and popularity in both metropolitan and rural areas. Multiple language versions have gained traction beyond Hindi. The marketing campaign included sponsorships from Vimal, Lahori Zeera, and others, with the trailer generating 24 million YouTube views. The series features a prominent actor in the lead role and is directed by a National Award-winning filmmaker. Amazon MX Player plans to launch over 100 new shows in 2025.
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