<h1>UFC Partners with Parimatch as Official Sportsbook and Betting Partner in Asia, Enhancing Fan Engagement and Support</h1> UFC, a leading mixed martial arts organization, has named Parimatch as its Official Sportsbook and Betting Partner in Asia. This partnership, which began with UFC Fight Night in London, will feature Parimatch branding in the Octagon and collaborations to engage fans through digital content. The agreement extends Parimatch's previous global partnership with UFC and aims to support local athletes and enhance fan experiences across Asia. Parimatch, known for its innovative sports betting platform, is committed to responsible betting and boasts partnerships with major sports teams and athletes worldwide.