<h1>L&T Finance Ltd. partners with renowned Indian cricketer to boost brand visibility and customer engagement through marketing campaigns.</h1> L&T Finance Ltd. (LTF), a prominent Non-Banking Financial Company, has appointed a well-known Indian cricketer as its brand ambassador to enhance brand visibility and customer engagement. The cricketer will be featured in LTF's marketing campaigns across various channels, emphasizing the company's diverse financial offerings. The Chief Marketing Officer of LTF expressed that the cricketer's discipline and wide appeal align with the company's values. Managed by RISE Worldwide, the cricketer is enthusiastic about this partnership. LTF, with a significant presence in both rural and urban finance, aims to empower communities through tailored financial solutions and is focused on its strategic Lakshya 2026 plan.