<h1>PayU to Integrate Generative AI for Enhanced Customer Experience, Fraud Reduction, and Workforce Efficiency by 2025</h1> PayU, a prominent digital financial services provider in India, is focusing on integrating Generative AI (GenAI) to enhance customer experience, merchant support, and workforce productivity in 2025. The company aims to leverage GenAI for efficient merchant onboarding, reducing fraud, and automating support responses. PayU has launched an internal GenAI platform, Toqan, to boost employee productivity and innovation. The company plans to reduce manual processes and improve code review efficiency while maintaining regulatory compliance. PayU is committed to responsible GenAI deployment to drive growth and innovation across its businesses.