<h1>UFC Partners with Parimatch as Official Sportsbook and Betting Partner in Asia for Enhanced Fan Experience</h1> UFC, a leading mixed martial arts organization, has partnered with international iGaming brand Parimatch, designating it as the Official Sportsbook and Betting Partner in Asia. This partnership begins with UFC Fight Night: Edwards vs. Brady and includes Parimatch branding in the Octagon and collaborative fan engagement through UFC's digital channels in Asia. The collaboration aims to support local athletes and enhance fan experiences. This agreement extends their previous global partnership, highlighting shared values and a commitment to delivering exceptional moments for UFC fans. UFC, part of TKO Group Holdings, is renowned for its global reach and extensive fan base.