<h1>Right to Protein Initiative Launches Campaign for Sustainable Protein Consumption Awareness on World Protein Day 2025.</h1> On World Protein Day 2025, the Right to Protein initiative, backed by the U.S. Soybean Export Council, launched the #RightWayToProtein campaign to promote informed, balanced, and sustainable protein consumption. This initiative aims to educate people on the importance of both protein quality and quantity, emphasizing diverse, high-quality protein sources for improved health. The campaign seeks to bridge the knowledge gap about protein, making it accessible to all, and involves various stakeholders, including health educators and food brands, to drive awareness and adoption of protein-rich diets across South Asia.