<h1>Maha Kumbh at Prayagraj boosts economy with $360 billion trade, 1% GDP rise; focuses on sustainability.</h1> The Union Culture and Tourism Minister highlighted the Maha Kumbh at Prayagraj as significant not only for its religious and cultural value but also for its economic and environmental impact. The event, running from January 13 to February 26, has attracted approximately 590 million participants. It has generated $360 billion in trade, contributing to a 1% increase in the country's GDP. The event also emphasizes environmental protection, with over 15,000 sanitation workers employed and the use of AI and digital technology to promote sustainable development.