<h1>Max Financial Services Sees 8% Revenue Boost; Axis Max Life Reports 26% APE Growth and New Product Launches</h1> Max Financial Services reported an 8% increase in consolidated revenue, reaching 34,106 crore for the first nine months of FY25. Axis Max Life Insurance showed significant growth, with a 26% rise in Total Annual Premium Equivalent (APE) and a 16% increase in New Business Premium. The company's Assets Under Management grew by 20%, and its Embedded Value rose by 29%. Axis Max Life rebranded and expanded its product offerings, including the launch of a new term product and a sustainable wealth fund. The company also strengthened its distribution channels and partnerships, contributing to a 19% increase in new retail policy sales.