<h1>Airra Diamonds Launches First Kochi Boutique, Plans 40 Nationwide, Offering Sustainable, Personalized Lab-Grown Jewelry for Eco-Conscious Shoppers.</h1> Airra Diamonds, originating from Kerala, is launching a pan-India chain of lab-grown diamond boutiques, starting with its first outlet in Kochi. The brand plans to open 40 outlets nationwide, offering both online and offline shopping experiences. Airra Diamonds emphasizes sustainability and personalization, allowing customers to design bespoke jewelry with quick delivery. Lab-grown diamonds are highlighted as an ethical and cost-effective alternative to traditional diamonds, appealing to eco-conscious consumers. The venture is backed by Southern Multi-State Cooperative Credit and Multi-Purpose Society Limited, aiming for significant financial growth.