<h1>Rajasthan Government Enlists Social Media Influencers to Boost Awareness of State Schemes and Programs in 2024-25.</h1> The Rajasthan government, led by the BJP, has introduced a policy to engage social media influencers to promote state schemes and programs. Influencers are categorized into two groups: Category A with over 100,000 followers and Category B with 7,000 to 100,000 followers. Influencers will be selected at district and divisional levels, with training provided in content creation and social media management. They are required to post daily updates about welfare schemes on platforms like Facebook, X, Instagram, and YouTube. The policy, announced in the 2024-25 state budget, aims to enhance awareness of government initiatives.