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<h1>Influencer engagement policy requires trained influencers to post daily on multiple platforms to publicise state welfare schemes.</h1> The state has adopted a policy for engaging social media influencers to publicise welfare schemes, categorising influencers into two tiers, selecting representatives at district and divisional levels, and providing training in content creation, editing, social media management and branding. Selected influencers must post at least one daily update about state welfare schemes on multiple approved social media handles and are encouraged to share or repost official government content to broaden programme awareness.