<h1>Emergency preparedness: Fortis promotes a single emergency helpline to improve timely access to level one trauma care.</h1> Fortis Hospitals Mumbai's #FirstCallFortis campaign promotes a single, easy to remember emergency helpline to ensure rapid connection to its integrated emergency care network. The campaign stresses that prompt dialing reduces delays and improves patient outcomes, and uses multimedia advertising plus community outreach-skits, demonstrations, CGI digital ads, and live interactions-to embed awareness of Fortis' level one trauma capabilities, critical care facilities, and ambulance network across public gathering places.