<h1>Commerce Minister Calls on Industry to Boost Brand India with Quality, Innovation, and Sustainability for Global Reach.</h1> The Commerce Minister urged Indian industry leaders to enhance Brand India by focusing on producing high-quality goods, aligning with the Make in India initiative's goals of sustainability and self-reliance. In a meeting with over 140 CEOs of Production Linked Incentive (PLI) beneficiary companies, the Minister praised their role in innovation, job creation, and boosting exports. The PLI scheme has attracted significant investment, resulting in substantial production, sales, and employment growth. Discussions highlighted achievements across sectors like electronics, pharmaceuticals, and automobiles, emphasizing the importance of domestic value addition and policy support for future growth.