120 organisations of DFS and more than 86,000 branches of financial institutions are expected to participate in the campaign

More than 6,200 events created on the SHS Portal by the field functionaries of PSBs, PSICs and Other Public Sector Financial Institutions under DFS

The Department of Financial Services (DFS), Ministry of Finance, launched the Swachhata Hi Seva campaign in New Delhi.

Glimpse of Swachhata Pledge taken by Secretary (DFS) along with
officers of Department of Financial Services today.

Shri Nagaraju Maddirala, Secretary (DFS) administered Swachhta Pledge to heads of PSBs, PSICs, PSFIs, RRBs and senior officers of DFS and its attached offices during a VC meeting. All nodal officers of the financial institutions and SLBC/ UTLBC convenors also participated in the launch programme. 

The campaign is part of the ongoing programmes of Swachh Bharat Mission, initiated in 2014, as the campaign for behavioural change towards cleanliness in this country. Swabhav Swachhta Sanskar Swachhata is the theme for this year. 

The commitment to the campaign goals and the intent to make the campaign wider and deeper were emphasised by taking pledge. 120 organisations of DFS and more than 86,000 branches of financial institutions are expected to participate in the campaign.

Transformation of black spots (unattended garbage dump areas), plantation drive (Ek Ped Maa Ke Naam), identification and cleanliness of CTUs, Nukkad Natak, outreach programmes for enrolling the Safai Mitras to Government schemes, exhibition on swachhata themes in each office/branch are among the events that have been planned between 17^thSept. to 2^ndOct. 2024 across the country by the financial institutions. Events will be geographically mapped in the dedicated Swachhta Hi Seva portal so that common citizens also can join the programmes near to them.

To spread awareness on ways to keep the premises clean, DFS has requested all organisations to set up exhibition on themes of segregation of waste at source, recycling techniques and on composting in more than 86,000 branches. Further, NABARD and RRBs have been requested to organise Nukkad Natak across the country on the themes of swachhata and financial literacy.

To give wide impact to the Swachhata Hi Seva campaign, all branches have been requested to organise plantation drive and to set up outreach programmes for enrolment of Safai Mitras to government schemes.

Lead District Managers at all districts have been requested to identify and map black spots and to transform them in a timely manner during the campaign period along with other listed events in their respective districts. It has been planned to transform at least 5 black spots in each of the districts with the efforts of bankers, volunteers and common citizens in each of the districts.

More than 6200 events have already been created on the SHS Portal by the field functionaries of PSBs, PSICs and Other Public Sector Financial Institutions. These events can be classified into 40listed categories of  events, covering 36 states and union territories of the country.

Swachhata campaign mobilises financial institutions and branches nationwide to conduct mapped cleanliness, plantation and outreach events. The Department of Financial Services launched Swachhata Hi Seva 2024 mobilising 120 organisations and over 86,000 branches to implement mapped cleanliness activities. Core measures include transformation of identified black spots, plantation drives, cleanliness of public touchpoints, exhibitions on waste segregation, recycling and composting, Nukkad Natak, and outreach for Safai Mitra enrolment. Events will be geographically mapped on the dedicated SHS portal; NABARD and RRBs are asked to organise thematic street theatre. Lead District Managers must identify and remediate black spots, targeting at least five per district, and over 6,200 events have been created on the portal.