<h1>Marine product export growth improves value realization and shifts market share toward South East Asia, driving promotional action.</h1> Marine product exports during April-December 2011-12 rose in both quantity and value with improved unit value realization; frozen shrimp and fish led growth, Vannamei shrimp expanded sharply, while dried, chilled and live items declined. South East Asia became the largest market after significant increases in shipments and receipts, with EU, USA and Japan showing mixed growth and China declining. Trade pacts, regional raw material shortages and currency depreciation contributed to better rupee value realization. MPEDA and industry organisers scheduled the 18th India International Seafood Show to promote exports and market development.