Fresh Turmeric and Mixed fruits consignments flagged off to UAE

The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, Government of India, is actively driving initiatives to enhance the contribution and share of Farmer Producer Organizations (FPOs) / Farmer Producer Companies (FPCs) in the exports of Agri and processed food products and has till date registered more than 1000 FPO/FPC’s as APEDA Members.

With a dual aim to unlock export opportunities for agricultural and processed food products from the region and to enhance the contribution of FPO’s/FPC’s in the Agri and Processed food products, APEDA organized an exposure visit for Farmer Producer Organizations (FPOs) to the UAE. The delegation comprised 47 members, representing FPOs from UP, Bihar, and Uttarakhand.

During the visit, FPO's visited the Al-Aweer fruit and vegetable market to explore the possibilities and opportunities for Indian agri products specially grown in UP, Bihar and Uttarakhand. Further the delegation of FPOs visited LuLu Hypermarket to understand the requirements and pattern of purchase at Dubai market. During the visit, the FPO representatives also met with a good number of buyers and pitched their produce for export. As an immediate outcome, an FPO among the delegation finalized an order of fresh turmeric which was also flagged off to the UAE market. The other FPO's have also been able to get promising leads and are currently in negotiation with the buyers. Thus more orders are expected in the near future.

To evaluate the benefits of the visit and disseminate its outcomes among farmers, APEDA conducted a capacity-building and experience-sharing program in Varanasi on 5th March 2024. In the program, the representatives of FPOs who undertook the visit to the UAE, shared their experiences and learnings of the visit among other member farmers. They briefed them about the requirements/regulations to be followed for exporting agri commodities to the UAE market. They also briefly highlighted the potential products which have a significant untapped demand in the UAE market namely Mango, Green Chilly, Okra etc. which could be tapped by the farmers of the region. They also encouraged the farmers to implement good Agricultural practices (GAP), while farming so as to enable their produce to meet the regulatory requirements of the Importing countries.

Notably, the event also marked the flag-off of a consignment of fresh turmeric to Sharjah, UAE, showcasing the region's potential for export. Additionally, fresh fruits were exported from Varanasi's LBSI Airport to the international market, highlighting the region's expanding export capabilities.

Operating through its regional wing in Varanasi, and taking forward the above vision,  APEDA has identified the Purvanchal region as a model Agri Export Hub, recognizing its significance in agricultural trade and has enrolled more than 120 FPO’s from the region as its members. Special focus is being given towards enrolment of FPO’s/FPO’s dealing in ODOP/GI products, those which are Women & SC/ST led and those from the NER/Himalayan States and landlocked areas.Taking this theme forward,  APEDA officers along with departmental subject experts from the GOI and the State Government sensitized the farmers and other FPOs with the requirements of agri-export supply chain.

Divisional Commissioner, Varanasi Division, Government of Uttar Pradesh, Shri Kaushal Raj Sharma praised APEDA's significant efforts in the Purvanchal region, emphasizing the exposure visit for FPOs as an invaluable opportunity facilitated by APEDA. He highlighted APEDA's role in guiding FPOs towards meeting agricultural export requirements and international standards. He also noted the remarkable progress in agricultural exports, citing an increase from 151 MT in FY 2021-22 to 702 MT in FY 2023-24 (April to December), reflecting the positive outcomes of APEDA's initiatives since 2020.

Chairman APEDA, Shri Abhishek Dev, emphasized the significance of exposure visits in exploring agricultural export opportunities, underlining their potential to boost national foreign exchange earnings and improve farmer incomes. He remarked on the keen interest shown by FPOs in agricultural export, recognizing it as a positive indicator of the region's capacity to meet international market demands. He highlighted Uttar Pradesh's rise as the third-largest agricultural exporting state in India (APEDA Basket), attributing this achievement to the region's deep potential and APEDA’s sustained efforts in enhancing the contribution of land-locked areas in exports.

APEDA's interventions are positively transforming the agri-export landscape in the Purvanchal region, with significant advancements in infrastructure, market linkages, and export promotion activities. This has resulted in growth in agri-exports, positioning UP as the third-largest agri- exporting state in the country (APEDA Basket).

Through targeted capacity-building programs and international buyer-seller meets, APEDA has empowered FPOs and exporters, enabling them to tap into global markets and showcase the region's diverse agricultural products. The success stories of agricultural exports, ranging from fresh fruits and vegetables to rice, demonstrate the region's ability to meet global demand and establish itself as a key player in the agricultural export market.

Agricultural export promotion: exposure visits and capacity-building created direct buyer links and strengthened FPO export readiness. APEDA organised an exposure visit to the UAE for Purvanchal FPOs combining market visits, buyer engagement and follow-up capacity-building; this yielded immediate export leads including a fresh turmeric consignment, and the post-visit Varanasi program disseminated regulatory requirements, highlighted high-demand products, promoted Good Agricultural Practices, and reinforced enrolment and technical sensitisation of regional FPOs to strengthen export supply-chain compliance and market linkages.