<h1>ODOP Initiative Enlists 50+ Aggregators to Boost 'Brand India' with Ayurvedic Wellness, Celebrating Diversity Across 160+ Districts.</h1> The One District One Product (ODOP) initiative by the Department for Promotion of Industry and Internal Trade has enlisted over 50 aggregators to promote 'Brand India,' reaching a milestone with the inclusion of an Ayurvedic wellness company. Spanning more than 160 districts across 25+ states and union territories, the initiative aims to enhance consumer awareness about product origins and celebrate diversity. The program highlights artisans like Pashmina weavers and bamboo artisans, integrating storytelling and eco-friendly packaging to enrich consumer experience. Supported by Prime Minister Modi, ODOP seeks to foster regional development and promote indigenous products nationwide.