<h1>ODOP Wall Launched in New Delhi to Boost Local Crafts, Empower Women Artisans and Self-Help Groups.</h1> The Department for Promotion of Industry and Internal Trade and the Ministry of Rural Development have launched the 'One District One Product' (ODOP) Wall at the SARAS Aajeevika Store in New Delhi. This collaboration aims to promote indigenous crafts and artisans by showcasing unique products from each district. The initiative supports women artisans and Self-Help Groups, enhancing their entrepreneurial skills. Features like product tagging and story cards are introduced to increase product visibility and sales. The ODOP program aligns with the vision of fostering self-reliance and balanced regional development across India, highlighting diverse sectors such as handlooms and handicrafts.