<h1>RBI Boosts ATM Access in Rural India by Allowing Non-Bank Companies to Operate White Label ATMs, Enhancing Financial Inclusion.</h1> The Reserve Bank of India (RBI) is enhancing ATM penetration in India, particularly in Tier III to VI areas, by allowing non-bank companies to set up White Label ATMs (WLAs). These ATMs provide various banking services, including cash dispensing, account information, and bill payments. To support WLA operations, RBI has permitted cash sourcing from retail outlets, wholesale cash purchases, and partnerships with banks for co-branded ATM cards. Four non-bank entities currently operate WLAs. From April 2022 to June 2023, 98 complaints were lodged against WLAs, which are addressed by the RBI's Consumer Education and Protection Cells.