50 DESTINATIONS TO BE DEVELOPED AS A ‘COMPLETE PACKAGE OF TOURISM’
AN APP TO ENHANCE TOURIST EXPERIENCE TO BE LAUNCHED
SECTOR SPECIFIC SKILLING AND ENTREPRENEURSHIP DEVELOPMENT TO BE DOVETAILED TO ACHIEVE OBJECTIVES OF ‘DEKHO APNA DESH’ INITIATIVE
TOURISM INFRASTRUCTURE AND AMENITIES TO BE FACILITATED IN BORDER VILLAGES UNDER VIBRANT VILLAGES PROGRAMME
UNITY MALL TO PROVIDE FILLIP TO ODOPs, GI AND HANDICRAFT PRODUCTS TO BE SET UP IN STATES

At least 50 destinations will be selected and developed as a complete package of tourism, announced the Union Minister for Finance & Corporate Affairs Smt Nirmala Sitharaman while presenting the Union budget 2023-2024 in Parliament here today. She added that these destinations will be selected through challenge mode using an integrated and innovative approach while the focus of development of tourism would be on domestic as well as foreign tourists.

The Finance Minister proposed to launch an App in which all the relevant aspects of the tourist destination would be made available, in addition to aspects such as physical connectivity, virtual connectivity, tourist guides, high standards for food streets and tourists’ security, to enhance tourist experience.

To strengthen the domestic tourism, Sector specific skilling and entrepreneurship development will be dovetailed to achieve the objectives of the ‘Dekho Apna Desh’ initiative, the Budget 2023-24 proposed. To encourage tourism in the border villages, tourism infrastructure and amenities will be facilitated under the Vibrant Villages Programme, announced the Finance Minister.

Speaking about the various tourism schemes, Smt. Sitharaman said “‘Dekho Apna Desh’ initiative was launched as an appeal by the Prime Minister to the middle class to prefer domestic tourism over international tourism while ‘Swadesh Darshan Scheme’ was launched for integrated development of theme-based tourist circuit.”

The Minister said Unity Mall, to promote and sell State’s own One District, One Product (ODOPs), Geographical Indication (GI) and other handicraft products, will be set up in states. She further added that States would be encouraged to set up such Unity Mall in the capital city or most prominent tourism centre or the financial capital and also provide space for ODOPs & GI products of other States as well.

“The country offers immense attraction for domestic as well as foreign tourists. There is a large potential to be tapped in tourism. The sector holds huge opportunities for jobs and entrepreneurship for youth in particular. Promotion of tourism will be taken up on mission mode, with active participation of states, convergence of government programmes and public-private partnerships.” said the Finance Minister talking about the potential of Tourism in India.

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Tourism development strategy expands integrated destination packages and a unified App to boost domestic tourism and local enterprises. Announces a coordinated national policy to develop multiple destinations as complete tourism packages selected via challenge mode, and to launch an App consolidating connectivity, guides, food-street standards and security. Sector-specific skilling and entrepreneurship will be dovetailed with Dekho Apna Desh to boost domestic tourism and youth employment. Tourism amenities will be provided to border villages under the Vibrant Villages Programme. States will be encouraged to set up Unity Malls in major urban centres to market ODOP, GI and handicraft products, including those from other states, with mission-mode implementation via state participation, programme convergence and public-private partnerships.