<h1>Government Boosts Small Business Collaboration with E-commerce; ODOP Initiative Supports Artisans, Eases GST for Handicraft Sellers.</h1> The government has implemented several initiatives to boost collaboration between small businesses and e-commerce platforms. The One District One Product (ODOP) initiative focuses on onboarding artisans and handicraftsmen, especially those producing Geographical Indication (GI) goods. The Central Board of Indirect Taxes and Customs has exempted certain handicraft sellers from mandatory GST registration, facilitating easier e-commerce participation. The Department for Promotion of Industry and Internal Trade engages with major e-commerce platforms to onboard artisans. Additionally, the Ministry of Micro, Small and Medium Enterprises has introduced schemes like the Procurement and Marketing Support Scheme to aid micro enterprises in adopting e-commerce. Various portals support these efforts, including those by NSIC, KVIC, and TRIFED.