The Government has taken many effective steps taken for successful implementation of 'Sukanya Samriddhi Yojana' to ensure maximum benefits to girls. This was stated by Union Minister of State for Finance Shri Pankaj Chaudhary in a written reply to a question in Lok Sabha today.
The Minister further stated that the Sukanya Samriddhi Account (SSA) Scheme is being given due audio, video electronic and print media publicity. Campaigns to open accounts are also launched from time to time for information of the public by Department of Posts (DoP), the Minster added.
Giving more details, the Minister stated that the campaign run by DoP is given below:
Sr. No. | Details of Campaign | Duration |
1 | Balika Shakti Campaign | 09.12.2019 to 18.01.2020 |
2 | Mahila Divas Campaign | 24.02.2020 to 07.03.2020 |
3 | National Girl Child Day Campaign | January, 2021 |
4 | Sampoorna Sukanya Gram Campaign - To ensure the reach of SSA till last mile, a "Sampoorna Sukanya Gram Campaign" was launched during June 2019. In this campaign atleast 5 villages to be enmarking Sampoorna Sukanya Village (Gram). It covers opening of Sukanya Samriddhi Account for all eligible girl child in that village. Till 31.03.2021, a total of 19,535 villages declared as "Sampoorna Sukanya Gram". |
Sampoorna Sukanya Gram campaign expands Sukanya Samriddhi Account outreach to ensure universal account opening for eligible girl children. The Department of Posts conducts multimedia publicity and periodic campaigns to promote the Sukanya Samriddhi Account and facilitate account openings for eligible girl children. The Sampoorna Sukanya Gram Campaign was launched to ensure last mile coverage by requiring villages to achieve comprehensive SSA enrolment for eligible girls, resulting in a large number of villages being declared Sampoorna Sukanya Gram.
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