<h1>Export competitiveness: exporters urged to scale up quality and efficiency to seize post Covid market opportunities.</h1> Exporters are urged to pursue export competitiveness through scale, improved quality, cost efficiency and productivity to harness post Covid opportunities. The Ministry will keep export channels open, assist in clearing urgent export orders affected by the pandemic, and work proactively to revitalize exports and identify new markets. The Government also called for scaling up pharmaceutical capacity for global needs, contributing to relief efforts, and adopting technology for public health surveillance by installing the Aarogya Setu app.