The Competition Commission of India (CCI) organised a training and orientation programme for Resource Persons for competition advocacy to sensitize them on competition law and CCI's enforcement and advocacy efforts here today. Resource persons from Assam, Himachal Pradesh, Odisha and UT Puducherry particiapted.

Shri Ashok Kumar Gupta, Chairperson, CCI, in his welcome address underlined the pivotal role of States in taking competition law deeper in the country and in boosting CCI's efforts to make markets across India competition compliant. He elaborated upon how the CCI's Resource Person scheme at the State level aims at sensitizing the State machinery on competition matters, especially public procurement. He encouraged the Resource Persons to undertake more and more Advocacy work by organizing seminar, workshop, and use competition toolkit developed by it.

Competition law advocacy mobilizes state-level resource persons to sensitize public procurement and promote seminars, workshops and toolkit use. The Competition Commission organised a training and orientation programme for State-level Resource Persons to deepen competition law awareness and strengthen State machinery capacity, promoting seminars, workshops and use of the Commission's competition toolkit with particular emphasis on competition compliance in public procurement.