<h1>Public procurement digital marketplace expanding inclusion for self help groups and artisans with fintech and traceability integration.</h1> GeM is onboarding self-help groups and artisan clusters as Emporium Products and integrating technical solutions for working capital linkage and product traceability. The portal is improving accessibility for MSMEs and start-ups through faster seller registration, AI/ML-driven catalogue sanitisation, flexible bidding, pre-despatch inspection, online vendor assessment, payment assurance via GeM Pool Account integration, and Direct Purchase capabilities with delivery-area filtering.