<h1>Economic Survey 2018-19 Urges India to Integrate Behavioral Economics in Policies, Proposes Unit in NITI Aayog.</h1> The Economic Survey 2018-19 highlights the importance of behavioral economics in enhancing public policies and programs in India. It suggests establishing a Behavioral Economics Unit within NITI Aayog and conducting behavioral economics audits for programs. The survey emphasizes that real human decisions differ from classical economic models and can be influenced by social and religious norms. Successful government schemes like Beti Bachao, Beti Padhao, and Swachh Bharat Mission have effectively utilized behavioral insights to increase their impact. The survey advocates leveraging these principles further to improve program efficacy, focusing on social norms, default options, and reinforcement.