<h1>Commerce Minister Launches SWAYATT on GeM to Boost Start-ups, Women, and Youth in Government Procurement.</h1> The Commerce Minister launched SWAYATT on the Government e-Marketplace (GeM) to support Start-ups, Women, and Youth in accessing government procurement opportunities. This initiative aims to foster inclusivity and economic growth by facilitating market access for diverse entrepreneurial groups. The GeM Start-up Runway, in collaboration with Start-up India, helps Start-ups engage with government buyers, promoting innovation and job creation. The event highlighted the participation of Women Self Help Groups, Start-ups, and MSMEs, showcasing their contributions to the economy. The initiative aligns with the United Nations Sustainable Development Goal 9, promoting sustainable industrialization and innovation.