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<h1>India International Trade Fair 2018 Celebrates Rural Enterprises, Highlights MSMEs, and Marks Gandhi's 150th Birth Anniversary.</h1> The 38th India International Trade Fair (IITF) 2018 was inaugurated at Pragati Maidan, New Delhi, running from November 14-27. The event, organized by the India Trade Promotion Organisation, highlights India's shift towards the services sector and emphasizes the importance of product quality. The theme is rural enterprises, with 40% of manufacturers from rural MSMEs. The fair celebrates Mahatma Gandhi's 150th birth anniversary and aligns with initiatives like Make in India and Digital India. Afghanistan is the partner country, Nepal the focus country, and Jharkhand the focus state. Participants include 800 entities from various countries, showcasing rural artisans and SMEs.