The Government has undertaken several steps as a part of the campaign for promotion of Indian products registered as Geographical Indications (GIs). These include, participation in events to promote and create awareness on GIs through social media, involving State Governments, Union Territory Administration and other relevant organizations for facilitation of GI producers.

All State Governments have been requested to appoint nodal officers for promotion of Geographical Indications from their respective states, establish facilitation cells for each GI from the state, undertake steps for GI awareness in consumers, undertake training of GI producers, take effective action against manufacture and sale of counterfeit GI products among others.

This information was given by the Minister of State of Commerce and Industry, C. R. Chaudhary, in a written reply in the Rajya Sabha today.

Promotion of Geographical Indications mandates state facilitation, producer training and anti-counterfeiting measures to protect GI authenticity. Promotion of Geographical Indications is pursued through coordinated promotional activities including social media and events, with States and Union Territories required to appoint nodal officers, establish State Facilitation Cells for each GI, provide training to GI producers, undertake consumer awareness measures, and take action against manufacture and sale of counterfeit GI products to protect GI authenticity.