The Competition Commission of India (CCI) has imposed penalties upon 10 cement companies and their trade association i.e. Cement Manufacturers Association (CMA) for cartelisation in the cement industry.

The final order has been passed by CCI pursuant to the directions issued by Competition Appellate Tribunal remanding the matter back while setting aside the original order of CCI.

The information in the present case was filed by Builders Association of India under Section 19(1)(a) of the Competition Act, 2002 (the Act) against the cement companies and CMA alleging contravention of the provisions of the Act.

While holding the cement companies and CMA in contravention of the Act, it was noted by CCI that the cement companies used the platform provided by CMA and shared details relating to prices, capacity utilisation, production and dispatch and thereby restricted production and supplies in the market, contravening the provisions of Section 3(1) read with Section 3(3)(b) of the Act. Further, CCI also found the cement companies to be acting in concert in fixing prices of cement in contravention of the provisions of Section 3(1) read with Section 3(3)(a) of the Act.

Accordingly, penalties of ₹ 1147.59 crores (ACC), ₹ 1163.91 crores (ACL), ₹ 167.32 crores (Binani), ₹ 274.02 crores (Century), ₹ 187.48 crores (India Cements), ₹ 128.54 crores (J K Cements), ₹ 490.01 crores (Lafarge), ₹ 258.63 crores (Ramco), ₹ 1175.49 crores (UltraTech) and ₹ 1323.60 crores (Jaiprakash Associates Limited) have been imposed by CCI. In addition, a penalty of ₹ 0.73 crore has also been imposed on CMA. While imposing penalties, the Commission noted the action of the cement companies and CMA as being not only detrimental to the interests of consumers but also as detrimental to the whole economy, as cement is a critical input in construction and infrastructure industry – and thus vital for the economic development of the country.

The cement companies and CMA have been directed to cease and desist from indulging in any activity relating to agreement, understanding or arrangement on prices, production and supply of cement in the market. CMA has been further directed to disengage and disassociate itself from collecting wholesale and retail prices through member cement companies or otherwise. Also, CMA has been restrained from collecting and circulating the details relating to production and dispatch by cement companies.

While highlighting the role played by trade associations in promoting the interests of their members and the industry they serve, CCI noted in its order that cement companies were interacting using the platform made available by the trade association (CMA). Such interactions have been found to have transgressed the limits in sharing of information and extended to discussions on cost, prices, production and capacities, thereby, facilitating the enterprises to determine prices and production in a concerted and collusive manner, than in a competitive manner. CCI cautioned that all those who participate in association activities, through meetings or otherwise, whether as a member or an executive or manager or employee, have to be sensitive to the discussions not transgressing advertently or otherwise into anti-trust behaviour or practices.

Vide separate order, CCI has also imposed a penalty of ₹ 397.51 crore upon Shree Cement Limited in RTPE No. 52 of 2006.

The order(s) of CCI were passed in Case No. 29 of 2010 and RTPE No. 52 of 2006 and copies thereof have been uploaded on the website of CCI at www.cci.gov.in.

Cartelisation in cement industry leads to penalties and cease and desist directives on price and production coordination. CCI found ten cement manufacturers and their trade association guilty of cartelisation for exchanging competitively sensitive information on prices, capacity utilisation, production and dispatch, thereby restricting production and fixing prices in breach of Section 3(1) read with Sections 3(3)(a) and 3(3)(b) of the Competition Act. Penalties were imposed and the parties were directed to cease agreements on prices, production and supply, with CMA ordered to stop collecting or circulating price and production data.