India Posts is best equipped to lead Government efforts to accelerate pace of economic growth in rural India. It has to be the lead- partner in the private sector’s keenness to reach rural India. Union Minister for Tele-communication and Information Technology, Sh. Ravi Shankar Prasad said this here today while launching e-commerce Centre at Safdarjang. He said to achieve this target , the workforce of the department has to change and approach new challenges with a positive mind. The Minister assured that Government would be fully supporting their efforts to establish a new image.

Considering the rapid growth of e-commerce business in the country in the recent past, the Department of Posts, through Delhi Postal Circle has taken up a project to establish the e-commerce centre at Safdarjang, New Delhi -110003. This processing centre will handle exclusively all the e-commerce business with the state of the art technology driven facility for quick and smooth operation starting from booking till dispatch from the Centre.

The Centre is equipped with modern technology and newly introduced conveyor belt where parcels get sorted with the help of conveyor belt. As a result, the e-commerce centre is now capable of handling 30000 parcels/articles per day. The parcels are collected from the e-commerce customers, processed and dispatched within 24 hours to respective destination through quickest available flight/train, as the case may be.

The leading e-commerce customers, viz., Amazon, Paytm, Yepme, Snapdeal, etc are already availing the benefits of fast, reliable and safe processing of their e-commerce parcels at the newly established e-commerce centre at Safdarjang in New Delhi.

India Post Mobile App is also launched by the Minister of Communications and Information Technology on the occasion. This is an android based application developed by Centre for Excellence in Postal Technology (CEPT), Mysore. The application includes features like real time tracking of accountable articles, Post Office search, Postage calculator, etc through Mobile Phone.

He said the Government was taking digitalization process in a mission mode and Ministry of Telecommunication and IT and more particularly India Posts has to play an important role in translating it into a reality. Growth in the e-commerce business has brought India posts in a very advantageous position and in the backdrop of golden past, there is no reason why it should not take lead position in this sector.

Public sector e commerce facilitation centralises parcel processing and digital tracking to expand rural market access and logistics efficiency. A government-operated e-commerce processing centre centralises parcel handling and dispatch using mechanised sorting and technology-driven workflows to increase speed, reliability and secure processing for private e commerce firms, while supporting rural market access. The initiative is complemented by a postal mobile application offering real time tracking, branch search and postage calculation to improve transparency and customer access, and is presented as part of a mission mode digitalisation strategy requiring workforce adaptation and departmental support.