The Department of Industrial Policy and Promotion (DIPP) led Make in India (MII) initiative, has become the largest and fastest growing government initiative ever, on digital leaving behind every other government department like MEA (Ministry of External Affairs), Home Ministry or the Ministry of Information & Broadcasting.  

Make in India, has seen an overwhelming response on its digital platforms since its launch, just 3 months ago. The initiative has already touched over 2.1 Billion global impressions on social media and reached an overall fan base of over 3 Million on its Facebook page.  

According to the numbers, the Make in India Facebook page adds a new member every 3 seconds a feat that has not been achieved by any other department of the government and a very few in the private sector. On Twitter, MII, (@makeinindia_handle the official account), has as many as 2.63 lakh followers already within 90 days. The MII initiative has been abuzz since the very first day, with its launch video garnering over 5.7 lakh views on YouTube. Not just the social networks, even the website (www.makeinindia.com) has seen immense interest by users with page views over 5.5 million being accessed by over 1.7 million users across the world.  

Displaying innovative usage of this platform (the first of its kind by any department of the Govt), Make in India has also held a live Q&A session on Twitter on the topic of ‘Ease of doing Business in India’. During the hour long session, Mr. Amitabh Kant, Secretary DIPP, addressed about a 150 queries put up by the users from across the world.  

Make in India which focuses on attracting businesses to invest and manufacture in India aims to make India a global manufacturing hub, while bringing about an economic transformation in the country, has consciously taken the Digital First approach in propagating its agenda across the globe. With more than 25 sectors to promote and with the ever-growing digital landscape, the Make in India initiative is all set to grow multifold in the coming year.  

For more details, log on the www.makeindia.com

Digital engagement drives Make in India outreach, expanding global investor communication and platform-based public engagement. Make in India employed a Digital First strategy to promote investment and manufacturing, achieving extensive social and web metrics that positioned digital platforms as primary tools for investor communication and public outreach. The initiative combined multimedia content, analytics driven dissemination, and interactive mechanisms-such as a live Q&A on ease of doing business-to engage stakeholders and promote over twenty-five sectors for manufacturing and investment.